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Why Customer Engagement is So Important?
Why Customer Engagement is So Important? 1186 686 LeadSeed

No matter how big or small your business is your customers are the most important factor for you. They are the main driving force behind your company, and your future depends on them. Customers are…

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Inbound Marketing is Now a Necessity for Every Business
Inbound Marketing is Now a Necessity for Every Business 1223 690 LeadSeed

We live in a dynamic, ever-changing world, and the business and marketing strategies change as well. Nowadays, customers are different, so in order to get their attention, we have to use a different marketing strategy.…

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Lock out the competition
Lock out the competition 1409 799 LeadSeed

he statistics on how much more it costs to find a customer than to keep one vary wildly – anywhere between 3 and 10 times as much – but pretty much everyone is agreed that customer retention…

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Main Digital Marketing Acronyms
Main Digital Marketing Acronyms 1256 710 LeadSeed

AnyTime, AnyWhere, Any Device ! Got it.  So that’s another thing we need to bear in mind when we’re thinking about how our prospects might be consuming our content. Anyone need any more TLA*s decoding?…

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No longer the “colouring in” department
No longer the “colouring in” department 1024 694 LeadSeed

While it was never a fair or respectful label, it’s fair to say that these days it further from the truth than ever.  Marketing has become dominated by data and technology.  In fact some marketing…

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Who knows what they need?
Who knows what they need? 1165 664 LeadSeed

The use of “need” as a criteria works in the world of telemarketing better than in other lead generation techniques. Take search engine marketing…

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Getting the most out of marketing resources
Getting the most out of marketing resources 941 628 LeadSeed

There is some debate about what should be measured when it comes to reporting marketing success. There are many metrics and statistics to record and report, each with their own merit when it comes to measuring…

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When is a lead not a lead?
When is a lead not a lead? 1380 779 LeadSeed

The answer from sales teams is, unfortunately, “often”.  Definition of what a lead looks like is an important step in properly joining up sales and marketing activities.   The purpose of marketing is to keep the…

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Where does your data come from?
Where does your data come from? 1319 815 LeadSeed

When Smart Insights: Managing Digital marketing 2015 survey asked for marketer’s Top 3 internal marketing priorities, 61% stated Data Acquisition as one of the three. Data is meant to be one of the key assets…

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Inbound beats outbound hands down
Inbound beats outbound hands down 1255 708 LeadSeed

What’s not to like about inbound marketing?  The cost per lead is lower and lead-to-sale conversion rates are higher and faster. Well, the thing is, it can be difficult to transition from a pure outbound…

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