Despite the hype, the adoption of Marketing Automation remains limited in today’s business landscape. However, once mastered, automation can lead to a wealth of benefits each one of which contributing to create the optimal marketing strategy.
According to data from MarketsandMarkets, Automation software sales amounted to an estimated $3.65 billion in 2014. In 2019, sales are anticipated to reach $5.50 billion as the technology matures and businesses begin to realize the full potential of marketing automation.
So what are the key benefits?
With the use of an automated marketing tool it's possible to create, test, manage and deploy multiple campaigns simultaneously. Campaigns assets such as blog posts, tweets, LinkedIn or Facebook status updated can be prepared ahead of time and then scheduled for posting. Automation can also be effective in terms of making repetitive tasks redundant and improving the efficiency of the team. It eliminates manual processes using automated systems so employees no longer have to deal with the more mundane marketing tasks which are handled by the tool.
More than just time, financial savings can also be enjoyed by having an automation tool for your marketing strategy. Automation minimizes the time needed for the creation and distribution of messages, which means your team can focus their time and budget on creating new, exciting and engaging content.
Another significant benefit of Marketing Automaton is that its foundation is built around the principles of ‘relationship marketing’. Using simple nurture techniques marketing automation engages buyers across different channels, including both online and offline platforms, with relevant, timely, dynamic and personalized content.
As long as you choose the right platform for automation, it is going to offer simplicity. Even if users are not tech savvy the experience will be effortless whilst you deliver great business benefits.
In one piece of research from the Harvard Business Review, it was revealed that “businesses that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead”.
It provides Monitoring and can help identify and Determine Improvements
With Marketing Automation, you can also easily determine the progress of each campaign. Whether it’s social media, content marketing or email, automation software will help you to keep track of progress. It can provide custom reports to ensure users and senior management are making informed decisions about sales pipeline management and are prioritizing opportunities. In turn, you can use this intelligence to determine the improvements that are needed providing you with better business outcomes...
