Every B2B company wants to master their customer journey. From that first interaction a potential client or buyer has with your brand to that glowing review you share on your site, happy customers mean repeat (and growing) business.
So why do so many B2B brands leave qualified leads out to dry? The reality is that even the best product or service means nothing if a lead isn’t well-nurtured.
And with the average B2B lead gen journey including anywhere from 6 to 10 people per buying group, you may not even realize that you are creating friction and frustration along the way. What you need is a smooth, efficient lead-gen customer journey that is dynamic and personalized. One that helps every lead move through each stage of their unique journey and feel like they are the star of the show.
Let’s look at how to make it happen.
Stop leaving your best quality leads without a clear plan. LeadSeed’s Give-to-Get personalized content tools help you put lead gen on autopilot. Schedule a demo now.
You may have a hobbled-together lead-gen method, but is it delivering real, converted, paying customers to your bottom line?
Research shows that the growing complexity and expectations of buyers mean your lead gen journey needs to be adaptable and customized. While every lead is unique, there are five typical stages to the B2B customer journey:
Once you know how each step in the process flows, you’ll start to see opportunities to connect with buyers faster and more effectively. The key is knowing how to catch their attention with personalized content that nurtures and converts faster.
Knowing the pathways is just the start. You need to stand out by taking steps to customize each to be more personalized and smart – offering insights and value that B2B customers have come to expect.
Don’t let potential leads “move on” from you without hooking them. This means creating educational (value-leading) content that immediately addresses pain points.
Use SEO (and AI-focused optimizations) to help more leads see your content online and move them through the research stage without extra friction. Use testimonials, qualitative social proof, and other high-value content on all your channels.
This is when smart, personalized content can completely overhaul your journey. Using a tool like LeadSeed, you can build comprehensive comparison guides that highlight you as the best solution.
Offer give-to-get surveys that send over custom insights in exchange for lead scoring data. Gate premium content (when necessary) to capture information while helping show that your expertise is legitimate.
Find customizable yet simple ways to reduce any friction from the evaluation process. This can include implementing automated demo scheduling systems or creating personalized proposals based on any data you’ve gathered from buyers through personalized, give-to-get content.
Stay transparent with your pricing structures and give realistic (and customized!) implementation timelines.
This can help your leads plan their potential rollout and reduce their perceived risk of working with you. Adapt these into personalized content you can deliver early on to move them to a decision point faster.
LeadSeed takes the lead-gen customer journey and embeds value exchange at each touchpoint. Instead of expecting leads to move through the process on their own, LeadSeed equips you with tools to engage and guide buyers toward the decision point faster.
LeadSeed allows you to create smart surveys that act as natural conversation starters. These simple surveys offer immediate value by giving leads personalized insights in exchange for rich lead qualification data. It kicks off a typically cold relationship with a warm feel.
Based on the survey responses you gain through your smart content, LeadSeed automatically adjusts the customer journey to better fit where they are at the moment.
LeadSeed’s true power is helping you score leads faster and use integration capabilities to transition leads between marketing and sales. Once prospects reach high-intent stages, sales teams will immediately receive comprehensive intelligence that can drive personalized conversations.
LeadSeed is built on a Give-to-Get model that keeps engagement valuable by constantly delivering real value to leads. Your leads will give you data in exchange for customized reports and recommendations that address their specific situations.
Do your leads prefer email contact? Social interactions? Website engagement? No matter how a lead engages, LeadSeed meets them there with personalized experiences. Plus, co-branding capabilities help you optimize your partner channels, multiplying reach quickly.
Studies show that 80% of customers value the experience they have with a company over the actual service they provide – so you need to invest in that experience if you want to build raving fans.
Optimizing your B2B customer journey is one of the best ways to do it – and create ongoing value that current customers will refer to their friends in the market.
Making each interaction more valuable and connected to the next stage in the journey will show leads that you care for more than just a profit. That will immediately boost your chances of being the solution they choose and trust for the long run.
Want to see it in action for yourself? Schedule a demo today and sign up to get started with smart, personalized content that will immediately boost your lead generation methods. Join the companies that are making their customer journey personal with LeadSeed.
