How to Build an Opt-In E-List of Customers and Prospects?

Est. Reading: 7 minutes
April 26, 2024
How to Build an Opt-In E-List of Customers and Prospects?

How to Build an Opt-In E-List of Customers and Prospects?


How to Build an Opt-In E-List of Customers and Prospects? It’s a question that often comes up for business owners who want to grow their customer base. And it’s a question with no easy answer. Because getting someone to agree to be contacted by email is not always as easy as it sounds. In fact, it can be downright difficult! But there are ways to increase your chances of success. In this article, we will explore some of the best methods for building an opt-in e-list. 

 

Why do companies need opt-ins from their customers? 

The simple answer is to stay compliant with the law. GDPR laws have been getting stricter in recent years, and one of the main stipulations is that companies must have explicit consent from customers before contacting them. This means that simply having someone's email address is not enough - you need them to opt-in to your e-list before you can start sending them emails. 

Of course, other reasons exist to build an opt-in e-list beyond compliance. Having a list of people who have specifically agreed to receive your emails is a valuable asset and one that can help you to generate leads and sales. 

So how do you go about building an opt-in e-list? Let's take a look at some of the best methods. 

 

  1. Use a pop-up on your website 

One of the simplest and most effective ways to get people to opt-in to your e-list is to use a pop-up on your website. This can be a lightbox pop-up, a floating bar, or even a simple inline form. The key is to make it impossible to miss and to offer something valuable in return for an email address.

Your pop-up should be designed to grab attention and should be placed in a highly visible location on your website. It should also be easy to close if someone isn't interested. And most importantly, it should offer something valuable in return for an email address. This could be a discount code, a free shipping offer, or even a PDF guide.

 

  1. Use social media 

Social media is a great way to connect with potential customers and get them to opt-in to your e-list. The key is using social media platforms to drive traffic to your website or landing page, where you can capture email addresses.

There are a few different ways to do this. You can run ads on social media that link to your website or landing page. You can also post links to your website or landing page in your social media bio. And you can use social media to promote your content, which should include a link to your website or landing page.

 

  1. Use a lead magnet

A lead magnet is a piece of content that is offered in return for an email address. It could be a PDF guide, an e-book, a video series, or anything else that would be of value to your target audience. The key is to make sure that your lead magnet is high quality and that it is relevant to your target audience.

To use a lead magnet, you will need to create a landing page where people can download the content in return for their email address. You can then promote your landing page on your website, social media, or through online ads.

 

  1. Use an exit-intent popup

An exit-intent popup is a type of pop-up that is triggered when someone goes to leave your website. This can be done by moving their mouse to the top of the screen (to close the browser window) or by clicking on a link to another website.

Exit-intent pop-ups are highly effective because they catch people right before they leave your website. This means that they are more likely to pay attention to the popup and, as a result, more likely to opt-in to your e-list.

 

  1. Use a contest or giveaway

Running a contest or giveaway is a great way to get people to opt-in to your e-list. The key is to make sure that the prize is relevant to your target audience and that the entry requirements are easy to complete. For example, you could require people to simply enter their email addresses to be in with a chance of winning.

You can promote your contest or giveaway on your website, social media, or through online ads. And you can even team up with other businesses to run a joint contest or giveaway, which will help to reach a wider audience.

 

  1. Include an opt-in form in your email signature

Running a contest or giveaway is a great way to get people to opt-in to your e-list. The key is to make sure that the prize is relevant to your target audience and that the entry requirements are easy to complete. For example, you could require people to simply enter their email addresses to be in with a chance of winning.

You can promote your contest or giveaway on your website, social media, or through online ads. And you can even team up with other businesses to run a joint contest or giveaway, which will help to reach a wider audience.

 

  1. Use Embedded Signup Forms 

If you want to make it as easy as possible for people to sign up for your email list, using an embedded signup form is the way to go. You can add an embedded form to your website or blog, and potential subscribers can fill it out and sign up without ever having to leave your site.

There are a few things to keep in mind when using embedded forms:

  • First, you’ll want to make sure that the form is prominently placed on your site so that people can easily find it.
  • Second, you’ll want to make sure that the form is simple and easy to fill out. The more complicated the form, the less likely people are to sign up.
  • Finally, you’ll want to make sure that you include a strong call to action on the form so that people know what they’re signing up for.

 

  1. Offer an Incentive to Sign Up 

People are more likely to sign up for your email list if you offer them something in return. So, what can you give away as an incentive to sign up? There are a few popular options, such as free content, discounts on products or services, access to exclusive offers and events, or the chance to win prizes. It's important to choose something that is valuable enough for people to want it but not too costly or difficult to obtain.

You also don't want anything too restrictive - people should be able to create an account with little effort. And finally, make sure that the incentive is available worldwide - although many people would love free stuff from their favourite brand only available in their country or region, this won't work well long-term because people will eventually forget about you and move on.

 

  1. Introduce Gamification

Gamification is a popular marketing tactic that uses game mechanics and game thinking to engage people, solve problems, and drive desired actions. It can be a great way to get people to sign up for your email list.

One of the best ways to use gamification is to create challenges that users have to overcome in order for them to earn rewards. This helps make the user feel like they are achieving something, which will hopefully motivate them further.

You can also use badges or points systems as rewards for completing tasks or participating in activities. This encourages users and keeps them engaged because they know they can't just sit back and relax - they still have work ahead of them if they want their hard work rewarded!

 

  1. Get Help With Squeeze Pages

A squeeze page is a great way to increase your subscriber base. Squeeze pages work well because they're simple and easy to use. You can easily create a form that individuals can fill out quickly and include a call-to-action that encourages them to subscribe to your email list. This allows you to collect valuable information about your subscribers, which you can then use for marketing purposes.

You'll need several things before designing your own squeeze page: an understanding of what's important to the audience you're targeting, an understanding of how humans behave online, and some creativity! Once these basics are in place, it's time for the fun part - experimentation! Try different templates, layouts, and colours until something feels right. Remember: a test drive your ideas by running them through Google Search first, so potential customers can see what you've been working on (and give feedback if necessary).

 

  1. GiveTo Get Approach By LeadSeed

If you're looking for a way to increase engagement and opt-in from your end users, LeadSeed is the perfect solution for you. LeadSeed uses a "give to get" approach that encourages users to sign up for your email list in exchange for valuable and personalized report. This helps you collect valuable information about your customers & prospects while also providing them with best class incentive to engage.

LeadSeed is also very easy to use - you can easily create a form that individuals can fill out quickly and include a call-to-action that encourages them to subscribe to your email list. This allows you to collect contact information about respondents, which you can then use for marketing & nurturing purposes.

 

Conclusion

Building an opt-in e-list of customers and prospects can greatly increase engagement and get valuable information about your subscribers. You should keep a few things in mind when doing this, such as offering incentives for people to sign up and making sure the sign-up process is easy. You can also try using gamification or LeadSeed's "give to get" approach to encourage people to engage with your brand. With a little effort, you can easily build an opt-in e-list to help your business succeed.

 

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.

 

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