Vijay's Patel interview, Worldwide director Cloud28 & Service Provider Business Development at Hewlett Packard Enterprise


Case Study


Hewlett Packard Enterprise (HPE) is a US based global, edge-to-cloud Platform-as-a-Service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions delivered as a service – spanning Compute, Storage, Software, Intelligent Edge, High Performance Computing and Mission Critical Solutions.

We use LeadSeed as an online tool with our service providers regularly. It aides us as a guided sales conversation and an easy way to create initial business plans with them to drive growth. From a simple 15 minutes conversation and discussion of the relevant solutions required by the service provider, we are able to support the growth of the Service Provider's business and identify opportunities for projects and initiatives that we could jointly undertake.




At HPE, we have an unwavering commitment to our channel partners, so engaging regularly and meaningfully with Service Providers is a priority.

In order to personalise the journey for HPE Partner Ready Service Providers, and optimize their experience working with HPE, it was important we utilised LeadSeed to further our ability to start a digitally guided sales conversations with them.

Indeed, HPE's value lies in their unique proposition to their service providers in terms of being able to build and operate their service business but also to have solutions that support their optimal growth and profitability.


The results & feedback

Leadseed has delivered significant results for HPE, such as the ability to relay a bespoke value proposition to each service provider, provide minimal training for extended sales teams, and combine traditional lead generation methods such as telemarketing, lead follow-up and even lead closure on the same platform.

Partners are at the heart of HPE, and the use of LeadSeed enables us to continue to be agile and easy for our partners to work with. In terms of results, they are unquestionably successful. Today our service providers, thanks to our guided conversations, are witnessing a more than 3-fold increase in leads for partners engaging service providers.

Power & agility define LeadSeed’s tool.





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