Unfortunately, lead generation is also one of the most misunderstood and challenging aspects of marketing. This is largely because it requires a holistic, multi-disciplinary approach.

To generate leads, you need to attract the attention of strangers, build interest and trust, and then persuade them to take the next step in your sales process.

It's a complex process, but it doesn't have to be daunting. In this article, we'll break down the lead generation process into simple, actionable steps you can start using today.

 

1) Define your target market

The first step in any lead generation process is to define your target market. Who are you trying to reach? What are their needs and desires? What are their pain points?

Answering these questions will help you create targeted content and messages that resonate with your audience.

 

2) Attract attention

Once you know who you're targeting, it's time to generate awareness. You need to get in front of your target audience and capture their attention.

There are several ways to do this, but some of the most effective include content marketing, social media marketing, and pay-per-click (PPC) advertising.

 

3) Build interest

Once you have their attention, it's time to start building interest. You need to engage your target audience and persuade them that you have something valuable to offer.

The best way to do this is to create helpful, informative content that addresses their needs and pain points. Then, if you can educate and inform your audience, you'll be well on your way to generating leads.

 

4) Build trust

 

Before you can generate a lead, you need to build trust. Your target audience needs to believe that you're a credible source of information and that you have their best interests at heart.

Building trust requires time and effort, but there are a few things you can do to speed up the process. First, be transparent about who you are and what you do. Second, always provide value and never try to sell something your audience doesn't need. Finally, use social proof, such as testimonials and customer reviews to build confidence in your brand.

 

5) Convert into a lead

Once you've captured their attention, built interest, and established trust, it's time to ask for the sale. This is where you convert a stranger into a lead by asking them for their contact information.

To do this, you need to offer something of value in exchange for their information. This is often called a lead magnet, and it can take the form of a white paper, an e-book, a coupon, or a free trial.

 

6) Nurture your leads

Once you've generated a lead, the work isn't over. You need to continue nurturing your leads and moving them through your sales funnel.

The best way to do this is to provide them with valuable content that moves them closer to becoming customers.

You should also regularly stay in touch with your leads and build relationships with them. The more you interact with your leads, the more likely they will do business with you.

 

7) Close the sale

The final step in the lead generation process is to close the sale. This is where you turn a lead into a paying customer.

To do this, you must have a robust sales process. You need to know how to identify buying signals, overcome objections, and close the deal.

Now let's turn our attention to how bloggers can turn Google traffic into leads

If you're a blogger, you know the importance of generating traffic to your site. But what good is all that traffic if it doesn't convert into leads?

There are several things you can do to turn Google traffic into leads. Let's take a look at some of the most effective techniques.

 

a) Use effective calls to action

If you want to generate leads from your blog, you need to use effective calls to action. A call to action is a message that encourages your readers to take a specific action, such as subscribing to your email list or downloading a white paper.

Your call to action should be clear, concise, and persuasive. It should also be placed prominently on your blog, so your readers can't miss it.

 

b) Do keyword research to rank your articles higher

Ranking higher in Google search results will help you get more traffic to your blog. And the more traffic you have, the more leads you're likely to generate.

To rank higher in Google, you need to do keyword research to find the right keywords to target. Then, once you've identified the right keywords, you need to use them throughout your blog posts, in your titles and descriptions, and your social media posts.

 

c) Optimize your website for lead conversion

If you want to generate leads from your website, you need to optimize it for lead conversion. This means ensuring your website is designed to capture leads and that your call to action is effective.

To optimize your website for lead conversion, start by making sure your forms are short and easy to fill out. You should also include a strong call to action on every page of your website.

 

d) Use pop-ups to capture leads

Pop-ups are a controversial topic in the world of lead generation. Some people believe they're effective, while others believe they're annoying.

There's no denying that pop-ups can be effective at capturing leads. They can be a powerful tool in your lead generation arsenal if used correctly.

Let's dive a little deeper into SEO so you can target the right traffic

 

What is SEO?

SEO stands for Search Engine Optimization. It's the process of optimizing your website to rank higher in search engine results.

Why is SEO important?

SEO techniques such as keyword analysis are what you do to increase your chances of being found when potential customers search for terms related to your business.

 

How does SEO work?

When you type a word or phrase into a search engine, it looks through all the websites it has indexed and returns the results that it thinks are the most relevant. The algorithms that search engines use to rank websites are constantly changing, which means that SEO is an ongoing process.

To get started with SEO, you need to do keyword research to find the right keywords to target. Once you've identified the right keywords, you need to use them throughout your website, in your titles and descriptions, so that Google understands that's what your content is about

 

What are the most critical SEO ranking factors?

There are hundreds of ranking factors that Google considers when determining where to place your website in search results. However, some of the most important ranking factors include:

 

- The quality of your website's content

- The relevance of your website's content to the search query

- The number of high-quality backlinks pointing to your website

- The loading speed of your website

- The mobile-friendliness of your website

If you want to rank higher in Google search results, you need to focus on these ranking factors. They're the most important factors that Google takes into account when determining where to place your website in search results.

Always check your rankings and improve low-performing content

Not every article you write will perform equally well in the search results. Some articles will rank higher than others. And that's okay.

The important thing is to keep an eye on your article's performance and to make improvements to low-performing articles.

You can do this by checking your Google Analytics account to see how much traffic each article gets. You should also check your article's position in the search results to see if it's moved up or down.

 

If you see that an article is not performing well, look at it and see if there are any improvements you can make. Maybe you can add more content to the article or include more relevant keywords.

 

Making these small improvements can greatly impact your article's traffic and help you rank higher in Google search results.

 

SEO plus lead generation is a winning combination

 

You get traffic from Google searches and generate leads from your website. It's a win-win situation.

 

If you want to increase your traffic and generate more leads, focus on SEO. by optimizing your website for the search engines, you'll be able to get more traffic and generate more leads.

 

And remember, SEO is an ongoing process. So, keep an eye on your website's performance and improve your articles and website so you can continue to rank higher and generate more leads.

 

You also want to tweak your landing pages and opt-in boxes for the best lead capture rate. Even if you can increase your opt-in rate by a few percent, that could translate into thousands of dollars per year, depending on how much each customer is worth.

 

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.

Mapping the customer journey is integral to your company's strategy, allowing you to interact with your customers at different stages. The process helps your business collect essential data, analyze it, and generate valuable insights to make informed decisions.  

The purpose is to deliver more personalized and optimized experiences to your customers and improve your business's bottom line. A call to action or CTA is a powerful word or phrase that convinces a customer to act immediately.  

For example, a CTAis "Click a button," "Sign up for an email subscription," "Get a discount," or start a free trial. A compelling CTA can help you: 

• Boost customer engagement  
• Generate profitable leads  
• Improve customer retention  
• Promote new products  
• Increase brand awareness 

• Drive more traffic to your site  
• Increase sales and generate higher R.O.I.s  

Research shows that 90% of website visitors read the CTA copy, and emails with a captivating CTA increase 371% of clicks, leading to a 1617% increase in sales. Besides, a user-oriented CTA on a Facebook page increases clicks by 285%.  

The question is: How do you create a practical and action-oriented call to action? What best practices are for companies to achieve their goals via powerful CTAs? Today's article will give you the most valuable tips/tricks or strategies. Read on!  

 

Convince Your Audience  

Risk is one of the most significant factors for your target audience when assessing whether they should follow the CTA. The risk is primarily to the audience's data, financial information, or time.  

Bear in mind that a customer journey starts with awareness before moving to the consideration and decision stages. Your digital marketing strategy is not about promoting your products or services but influencing your target audience/customer's decisions in your favor.  

Therefore, convincing your potential or existing customers is crucial that your product/offering is what they need or want. Free trials are an excellent way to persuade your customers and provide them with something with no risk. For example, customers sign up for a free trial without entering their credit card info.  

So, when you take away the risk of adding credit card information, customers are more likely to take action. Next, it is up to your product's quality and features to wow the user.  

Make sure the free trial you offer encourages the customer to know or use the premium features by purchasing your product or subscribing to the service. Therefore, if you want to make the most of your CTA button on your website or email, ensure it is convincing.  

Make Your CTA Customer-Oriented  

The primary objective of a CTA is to improve your business's bottom line by encouraging the user to take action. It requires you to provide a benefit to the customer before they take action.  

Otherwise, you won't see a substantial number of conversions. Answer a few questions right away when designing a C.T.A., such as:  

• What is the customer's motive for clicking the CTA button? 
• What will they receive after clicking the button? 

• Will the offering satisfy their needs? 
• What can I do to make the CTA more convincing and engaging? 
• Have I cleared the customer expectations? 
• Have the insights generated through data analysis aligned with the C.T.A.'s content?  

Answer these questions will give you an idea of how to make the CTA user or customer oriented. When you want the customer to do something in your favor, you have to give them some sort of benefit.  

Focus on the Button Language  

Button language is an essential part of your CTA strategy. Experts recommend the CTA button text that focuses on the "First-Person" language results in a 90% increase in sales.  

For example, instead of writing "Get Your Reward," it is better to design a CTA button with a phrase like "Get My Reward." Here are a few examples of ineffective CTA button text: 

• Enter  
• Click Here  

• Request  
• Submit  
• Continue  
• Learn  

Therefore, the button text is one of the primary factors to consider when creating a more action-oriented CTA "Sign Me Up," "Get My Free Trial," "Watch Right Now," "Let's Discuss," "Get My Free eBook," or "Get My Discount" are examples of powerful and result-oriented CTAs.  

Moreover, when you run an email campaign with CTAs, try speaking directly to the reader or customer like a friend. Remember, customers, make decisions based on emotions and feelings. Therefore, use first-person pronouns in your CTA to make the reader feel emotionally motivated to click the button.  

Avoid Fancy Words/Phrases  

Action-oriented CTAs have clear, specific, and factual content. Companies and digital marketers who use fancy words and phrases fail to sell the CTA's value. We recommend not overpowering the button or content with too much messaging and avoiding fancy terms.  

Instead, keep the message short, to the point, and readable. For example, when you create a white button with bold borders and the text color is yellow, the user will find it challenging to read. Thus, they may not act.  

Make it Visually Appealing  

Create a visually appealing CTA and avoid blending it with the background color of your website page or email. Choose appropriate colors and sizes to make the CTA pop. According to Optin Monster, Green, Blue, and Orange are the best colors for CTA buttons.  

For instance, choose a bold color like green or blue to stand out if you have a white background. At the same time, make the text simple, to the point, and action-oriented. The purpose is to button pop off of the background.  

In addition, size is one of the critical factors to consider when designing a CTA button. The proportion of your CTA button must reflect its unique role on your business website, email, or newsletters.  

Choose a size that makes the CTA stand out on your website. According to Deluxe, the best CTA button size on a website is 44 x 44 pixels. However, Microsoft recommends 34 x 26 pixels. It is crucial to use your creativity while considering the recommendations of these giant corporations to achieve what's best for you.  

Correct Placement is Key  

Where you place the CTA significantly impacts the button's performance. We suggest placing your CTAs on your website's prominent spots with enough white space in the surroundings to avoid clutter. Place the button in the area where it does not compete with other buttons.  

Most digital marketers believe that placing the CTA at the top of the page makes it more visible to the users. Although this strategy may work for some businesses, it is not a standardized approach because users take action when they are ready. Therefore, choose the right spot to place the button.  

When using CTAs in email campaigns, learn the different formats and layouts to place the CTA buttons appropriately. For example, when sending a newsletter with multiple topics leading to different pages on your website, the primary and secondary CTAs must align with each section.  

On the other hand, we recommend following the content's logical progression and adding the CTA button where you think the user will take action. Remember, this strategy is suitable for email campaigns with a single CTA  

Add a Sense of Urgency  

Adding a sense of urgency to your CTA button can improve the overall impact and yield the desired results. A compelling CTA encourages the visitor to take action immediately. Create content that prompts quick actions by adding words like: 

• "Today" – Get My Reward Today! 
• "Here" – Here is my Limited Discount Code! 
• "Now" – Get the Best Deal Now!  

Review the Process 

When you create a business strategy, you review it to evaluate its strengths and weaknesses. The same principle applies to call-to-actions for your marketing and promotional campaigns. Analyzing your C.T.A.'s success rate is vital to assessing your site's overall performance and improving the strategy.  

For example, the conversion rate is a critical metric to measure or analyze while reviewing your strategy or process. Once you track and measure the C.T.A.'s performance, you will have valuable insights to modify or improve your call-to-actions.  

For instance, the valuable insights generated via analytics may show that the buttons have convincing "words or phrases" but are not visually appealing. Likewise, you may determine that writing "Buy Now" is more influential than "Purchase Now."  

Therefore, analyzing the processes, performing A/B testing, and generating critical insights are crucial to the CTA strategy's success. So, leverage the power of analytics to measure the key performance indicators (KPIs), gain essential information, and recreate or modify your strategy accordingly.  

Final Words  

A marketing roadmap that aligns with your company's objective and customers' expectations can improve your business's bottom line and generate higher returns on investments (R.O.I.s).  

Creating powerful CTAs requires you to set S.M.A.R.T objectives, analyze internal and external factors, including the product's quality and customers' needs/wants, and follow a step-by-step implementation strategy.  

Follow the tips and tricks in this post to create effective CTAs that eliminate confusion and encourage users to take action and move to the next phase of the buyer's journey.  

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.

If you're running a business, it's important to make sure that you're doing everything possible to get your website seen by as many people as possible. One of the best ways to do this is through search engine optimization or SEO.

By optimizing your website for Google searches, you can ensure that your site will show up higher on the search results pages and be more likely to be viewed by potential customers.  

In this article, we'll discuss how to write blog posts that rank higher in Google searches. We'll cover the basics of SEO and explain how you can use it to improve the visibility of your website. 

 

What is SEO? 

SEO is the process of optimizing a website for Google search. When you optimize your site for Google, you're improving your chances of ranking higher on the search results pages.  

This, in turn, means that more people will see your site and be able to find your business. There are a number of different factors that go into SEO, including the use of keywords, the structure of your website, and the quality of your content. 

 

How does SEO Work? 

If you're new to SEO, it's important to understand how it works before you start trying to optimize your site.  

Google uses a complex algorithm to determine where websites should rank on the search results pages. This algorithm looks at a number of different factors, including the use of keywords, the structure of your site, and the quality of your content. 

When you create a new blog post, you're giving Google new information about your site. This gives Google more data to work with when it's determining where your site should rank on the search results pages.  

If you use relevant keywords and include helpful information in your blog post, you're more likely to rank higher on the search results pages. 

 

What are Keywords? 

Keywords are words or phrases that describe your business. When someone searches for a keyword that's relevant to your business, you have the opportunity to show up in the search results.  

For example, if you own a pet store, you may want to use keywords like "pet supplies" or "dog toys." By including these keywords in your blog post, you're more likely to show up in the search results when someone searches for those terms. 

When you're choosing keywords, it's important to choose ones that are relevant to your business and that have a high search volume.  

You can use tools like Google AdWords to see how often people are searching for particular keywords. It's also important to make sure that you're not using too many keywords in your blog post.  

If you stuff your blog post with keywords, it's more likely to be flagged as spam by Google. 

Science of the Most Relevant Keywords and Phrases 

To have a better ranking on Google, it is necessary to use the most relevant keywords for your target. But how to know what they are? Google Adwords Keyword Planner is a great way to start. It will give you ideas and related terms, as well as traffic estimates for those terms. 

You can also use Google Trends to see how popular keywords and phrases are over time. This can be helpful in deciding whether to target a particular keyword or phrase. 

In addition to using Google tools, you can also use other resources, such as Wordtracker and Ubersuggest, to find relevant keywords and phrases. 

 

How To Write Blog Posts That Rank Higher In Google Searches? 

If you want to write blog posts that rank higher in Google searches, there are a few things you can do, which are explained below in detail. 

Step 1: Find The Topic With Good Search Volume 

The first step is to find a topic that has good search volume. You can use the Google Keyword Planner Tool to find out how much traffic certain keywords are getting. There are also other keyword research tools like Moz Keyword Explorer and KWFinder. 

Spend a good amount of time in keyword research because this is the most important step in SEO. If you have found the right topic, then surely you will be able to rank it higher on Google. 

 

Step 2: Write A Compelling Title 

The title of your blog post is very important because it's one of the first things people will see when they find your article in the search results. 

Your title should be catchy and describe what your article is about. It's also important to include your target keyword in the title so that Google knows what your article is about. 

Do not add false claims in the title just to get more clicks. This will only result in a high bounce rate, and people will not stay on your website for long. 

 

Step 3: Do In-depth Research On The Topic 

Once you have found the right topic, it's time to do some research on it. You should try to include as much information as possible in your article so that people can find everything they're looking for in one place. 

This will also help you answer any questions people might have about the topic. 

Make sure to use credible sources, and don't forget to cite them properly. SEO is all about providing value to the user, and if your article is helpful, people will surely love to read it. If people like to read your article, then Google will surely rank it higher. 

Go the extra mile in doing the research and approach the organizations and companies, and conduct online poles to collect the information. 

 

Step 4: Choose A Unique Angle To Write From 

There are millions of blog posts out there on the internet, so it's important to choose a unique angle to write from. This will make your article stand out from the rest, and people will be more likely to read it. 

Your unique angle can be anything that you're passionate about or have a lot of knowledge in. It could also be something that's not been talked about much on the internet. 

No matter what your angle is, make sure that it's something that you're confident in writing about. 

 

Step 5: Develop The Structure Before Writing 

The next step is to develop the structure of your article before you start writing. This will help you stay on track and not get lost in your thoughts. Your article should have an introduction, body paragraphs, and a conclusion. The introduction should be catchy and describe what the article is about. 

The body paragraphs should contain all the information that you have gathered from your research. Each paragraph should focus on one main point. 

The conclusion should be a summary of everything that you have talked about in the article. It's also important to include a call-to-action in the conclusion so that people know what they should do after reading your article. 

If you have a business, then you can give a call to action about any of your products or services as well. 

 

Step 6: Write Relevant and Engaging Headings 

After you have developed the structure of your article, it's time to start writing. The first thing you need to do is write relevant and engaging headings for each section. Your headings should be catchy and describe what that particular section is about. 

Headings give an idea to the reader about what they can expect to find in that section. That's why it's important to make them engaging so that people will want to read further. 

Remember to use your target keyword in at least one of your headings. This will help Google understand what your article is about and rank it accordingly. 

 

Step 7: Write Short Paragraphs 

The next step is to start writing your article. Remember to write short paragraphs so that it's easy for people to read. No one likes to read big blocks of text, so make sure that each paragraph contains only one main point. 

You can also use bullet points and lists in your article to make it more readable. Adding tables and stats will also help make your article more engaging. 

 

Step 8: Add Links To The Stats, Medical Claims Etc 

After you have written your article, it's important to add links to the stats, medical claims, etc. This will help people find more information about the topic and also help Google understand what your article is about. 

Adding links to credible sources will also help build trust with your readers. If they see that you're linking to reliable sources, they will be more likely to trust what you have to say. 

Google also loves when you link to other websites, so it's a win-win situation. 

 

Step 9: Use Keywords Without Stuffing 

When you are writing the content, relevant keywords automatically keep coming through your fingers; however, to make sure that you don't stuff your content, there are a number of free keyword density checkers available online like "Small SEO Tools." 

You should use keywords throughout your article, but make sure that you don't overdo them. Google will penalize you if they think that you're keyword stuffing. 

A good rule of thumb is to use your target keyword at the beginning of your article, in the headings, and a couple of times throughout the body. 

Don't worry about using too many keywords; just make sure that they're used naturally. 

 

Step 11: Optimize Your Images 

It's also important to optimize your images for Google searches. This can be done by adding alt text to your images. 

Alt-text is the text that appears when you hover over an image. It's important to add alt text because it tells Google what the image is about. 

Adding alt text is easy and only takes a few seconds. Just make sure that the text is relevant to the image and contains your target keyword. 

 

Step 12: Publish Your Article 

After you have written and optimized your article, it's time to hit the publish button. But before you do, make sure that your article is free of grammar and spelling errors. 

You can use a tool like Grammarly to help you with this. 

Once your article is published, it's important to share it on social media. This will help get the word out about your article and also help it rank higher in Google searches. 

 

Conclusion 

SEO is a great way to get your articles seen by more people. By following the steps above, you can ensure that your articles are optimized for Google searches and have a higher chance of being seen by your target audience. Be sure to always stay updated on Google's latest algorithm updates because Google is changing day by day and, along with it, SEO as well. Thus, this guide on "SEO: How to Write Blog Posts That Rank Higher in Google Searches" will help you get started. 

 

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.

Traditional sales and other forms of old-school marketing are making a comeback. Brandon Gaille says roughly 74% of Americans have completed at least one direct-sales transaction. Digital selling, contemporary selling, SaaS selling, social selling, etc., are some options available today. It's safe to say that old-fashioned selling methods are still widely employed. 

Why? Increasing your customer base, establishing solid and lasting relationships, and selling more of your products are all possible through well-executed traditional sales methods.

 

What Is Traditional Selling? 

Calling potential customers and placing ads have long been traditional forms of sales communication. In conventional sales, representatives actively seek out potential customers and make personal contact or use more traditional marketing methods to entice them to buy. People involved in this process work to overcome early customer resistance to help them make a purchasing decision for the product or service being promoted. After all, expenses are deducted, the seller receives a portion of the profit. 

 

What's The Process Of Traditional Selling? 

• Make An Effort To Connect On A Personal Level

Traditionally, the first step in the traditional selling process is for the seller and the buyer to become friendly. There are several ways to do this, such as with a firm handshake, a warm smile, a greeting or reference card, a brief talk, and so on. 

  

• Recognize What It Is That Your Customers Want And Need

In the second phase, the vendor seeks to identify the customer's needs and wants. The salesperson also inquires as to whether or not the customer is confused about which item to purchase. In addition, they work hard to address valid customer concerns about the product's features, price, and so on.

 

• Plan Your Sales Approaches

Step three involves the seller deciding what sales tactics will be used to bring a successful conclusion to the transaction. Before settling on a sales approach, the seller chooses whether to highlight or downplay certain features of the product being sold, how many products will be featured in the sales presentation, and so on. When making a sale, it's important to emphasize the positive outcomes for the customer.

 

• Methods and Strategies for Beginning Sales Presentations

In the fourth phase, the salesperson gives a pitch, which may involve any number of presentation styles (memorization, outlining, programmatic delivery, dramatic enactment, etc.). This is the most crucial phase of sales because, during this time, the seller does everything in their power to win over the buyer and change their minds about purchasing.

 

• Close the Sale

An average of 19% deals are closed across all business sectors annually. Once the client is satisfied with the product or service, the final step in the traditional selling process is for them to agree to the buy terms and conditions, including the net price the seller will receive, any discounts or perks the buyer will be eligible for, and the terms under which the product or service will be delivered. When all conditions of the sale are met, the transaction is finalized. 

Since buying and selling involve two parties agreeing to exchange goods and services for money, every aspect of the transaction is open to negotiation. That is to say; if the buyer and seller can come to terms on a compromise, then an adjustment can be made. 

 

• Follow-up

Even after a sale has been made, your work is not finished. The average sales meeting results in 5 follow-up calls, accounting for 80% of the total. Customers who have already purchased from you can be followed up with in the follow-up phase to increase the likelihood of future purchases and referrals. The cost of retaining an existing customer is six to seven times lower than that of attracting a new one, highlighting the importance of continuing to work with your current clientele.

 

Why Is The Traditional Sales Methodology Still Effective? 

• Increased Competition

Since so many products and services are available now, even the most innovative advertising strategy can get lost in the clutter. Many businesses still rely on the tried-and-true method of face-to-face sales pitches to stand out in a competitive marketplace. By meeting with prospects in person, they can share information about special deals with those who haven't responded to other marketing efforts and ultimately sway their purchasing decisions.

 

• The Ads Can Be Easily Disabled

People have become accustomed to ignoring or muting commercials and have primarily become immune to their impact. Traditionally trained salespeople have a better chance of being heard and understood. They can talk to a potential buyer about their product and get immediate feedback. When learning about a product for the first time, 19% of buyers want to speak with a sales rep. 

Unlike any other form of marketing, face-to-face interactions between a salesperson and a potential client result in genuine bonds. As a result of direct human interaction, they can tailor their sales pitch to each customer in ways that even the most advanced forms of digital marketing and AI cannot match. The first and most crucial step in winning over new customers has a sales staff that knows how to put the customer at ease, pique their interest, and start a conversation. 

 

• Complete And Accurate Market Analysis

Your field salespeople hear the most honest communications from potential consumers speaking to them face to face, which is why focus groups and survey businesses aren't as influential as traditional sales at learning what clients think and perceive about your new product. 

 

• Personal Touch

Because of the internet, businesses can now communicate with a vast audience simultaneously, but their message has become much more generic. Advertisers using more conventional methods can engage prospects on a more personal level, learn more about them through their responses to questions and nonverbal cues, and better tailor their approach to meet those prospects' unique requirements. 

In addition, a trustworthy salesperson giving a personal demonstration and responding quickly to questions raises much higher conversion rates than any form of impersonal advertising. 

 

• You Can Measure Success

The challenge of marketing in its many forms is that it can be difficult to determine whether or not a given campaign was successful. The impact of any given advertisement, however, whether it be on brand awareness or the buzz surrounding a new product, is notoriously hard to measure. 

In contrast to ad campaigns, traditional sales methodology can quickly reveal whether or not they have been successful. It's easy to see how many new clients were signed up, so businesses can gauge their success and adjust accordingly. 

 

• It's Highly Adaptable

Introducing a new product or service through traditional advertising channels is time-consuming and resource-intensive. The costs can quickly accumulate when you factor in market research, broadcast time, graphics, public relations, and everything else. 

That's yet another way in which conventional sales techniques stand out. New products and updates can be introduced to the market quickly and at a lower cost. When an outside sales force already exists, launching a new product entails little more than familiarising those employees with the product. Your company should be able to reap the benefits of a traditional sales team without incurring any additional costs. 

 

How To Master The Art Of Traditional Selling? 

Any successful salesperson will tell you there is an art to their trade. According to reports, over half of all salespeople lack fundamental sales abilities. The line between annoying and reassuring a customer is very thin. The ability to close a sale cannot be learned overnight; instead, it must be honed through repeated practice. Learning how to sell effectively involves developing a tried and true method. These are the five essential sales skills for any salesperson to have. 

• Active Listening

Customers are apprehensive of salespeople because they assume they would behave aggressively and try to pressure them into making a purchase. Beginning with a predetermined end in mind and refusing to engage the customer beyond that point is a recipe for failure that will net you neither sales nor adoring fans. 

Successful sales methodology necessitates talking to the customer and actively listening to what they have to say. If you take the time to listen to potential clients, you'll be better equipped to address their concerns, questions, and hesitancy, and the client will be more likely to feel comfortable working with you. People who like and trust you are more likely to buy from you. 

 

• Warm Calls

Cold calling is a waste of time because it annoys potential customers and is usually blocked before reaching a live person. To increase sales and productivity, switching to a warm calling strategy is recommended. Making "warm calls" means reaching out to potential customers who have already been pre-selected because of their openness to hearing your sales pitch. 

It entails "warming up" prospects through activities like social media outreach and background research on the client. Because it eliminates the random, time-wasting aspect of cold calling, warm calling leads to substantially greater success rates. 

 

• Features & Benefits (solution selling)

You can level up your standard sales methodology with solution selling. This one may seem like common sense, but it's not always appropriately implemented by the salesperson. While it is essential to highlight the valuable features of a service or product, this is not enough to sway a potential customer to make a purchase. 

Prospective customers need to know how it functions and why they should care. Solution selling is a tried-and-true sales strategy highlighting the product's advantages and how they'll benefit the customer. 

 

• Needs & Solutions

Sales pitches are more likely to be listened to if they offer a practical solution to a problem. Indeed, most consumers prefer to make purchases based on rational considerations. This sales methodology is most effective when combined with active listening. You need to hear what the client has to say about how the product can help them before you can effectively pitch it to them. Customers are more likely to take a salesperson seriously if they believe they are getting information about a product or service tailored specifically to their needs. 

 

Wrap Up 

It's no surprise that traditional sales tactics have had a renaissance over the past decade — it gets results! No matter how sophisticated digital marketing and social selling grow, human interaction will always be the preferred purchase method. 

Humans are naturally inclined to do so. Adding a conventional aspect to your marketing mix is still a very successful technique to grow revenue and generate consistent sales outcomes, even though diversification in sales and marketing strategies is the best way. 

 

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.

LeadSeed is pleased to have won a trophy in the "Modern Selling Program" category for this second edition, which we will put alongside the two trophies won in 2020.

 

What are the « Cas d’Or du Modern Selling »?

The « Cas d’Or du Modern Selling » are a unique opportunity to highlight and identify the best practices in this rapidly changing B2B sales world.

The « Cas d’Or » aim to bring together the sales and marketing professions to celebrate the best use cases, solutions, programs, orchestrations, training in new sales techniques and behaviors that can be associated with Modern Selling today.

Difficulties to recruit your partner ? VADE has launched a digital program on LeadSeed tool, to recruit their MSP partners and develop business together!

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