You may recall in a previous post, we considered what outbound marketing was and whether it still worked. Outbound, we concluded, is a traditional form of marketing that largely involves cold calls, email blasts, TV,…
read more“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on work. He is the purpose of it.…
read moreThese days, we hear so much about the importance of inbound marketing it can be too easy to forget that there are any other options. Whilst it’s most certainly true that in 2016…
read moreLosing customers from time to time is, unfortunately, inevitable. Even with the best will, and perhaps even the best product or service in the world, you are still going to experience some level of churn in…
read moreThe advent of social media has been a game-changer when it comes to the relationships people form with their favourite brands (and indeed their least favourite ones). No longer can brands just be brands –…
read moreThe effects of Digital Darwinism are being felt by enterprises the world over. The business world has always been governed in cut-throat “survival of the fittest” terms, but, as the relentless barrage of…
read moreWhether your business resides in the B2B (business-to-business) or B2C (business-to-consumer) space, content marketing in 2016 is almost certainly one of your top priorities (and if it isn’t, then you need to remedy that…
read moreWe live in a dynamic, ever-changing world, and the business and marketing strategies change as well. Nowadays, customers are different, so in order to get their attention, we have to use a different marketing strategy.…
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