LeadSeed wins a Award!
A week ago, we learned that our application to the Cas d’Or du Modern Selling, with our partners SalesKeel and Axantis, had allowed us to be among the 2021 winners of this event made by and for professionals and organized by Pascal Gayat.
LeadSeed is pleased to have won a trophy in the “Modern Selling Program” category for this second edition, which we will put alongside the two trophies won in 2020.
What are the « Cas d’Or du Modern Selling »?
The « Cas d’Or du Modern Selling » are a unique opportunity to highlight and identify the best practices in this rapidly changing B2B sales world.
The « Cas d’Or » aim to bring together the sales and marketing professions to celebrate the best use cases, solutions, programs, orchestrations, training in new sales techniques and behaviors that can be associated with Modern Selling today.
What is the “Modern Selling Program” award?
This award recognizes the implementation of digital tools and best practices by salespeople.
What is the LeadSeed solution?
LeadSeed is a B2B “Conversation as a Platform” solution used by our international partners and clients to boost their productivity and business thanks to a “Give to Get” approach.
The principle is simple:
- The (pro) customer answers a questionnaire and provides information on his context, needs, challenges and projects on a given topic
- The supplier, thanks to a powerful engine, automatically and instantaneously delivers a personalised report (Kind of white paper or commercial presentation produced for customer specific context and organization)
The tool :
- A platform to build relevant and dynamic public (for marketing) or connected (for sales) questionnaires
- An automation tool to generate personalised reports based on the answers given by the end customer (B2B)
- Customization of the whole to the colors of our clients
- Integration with their own tools (CRM / Marketing Automation / Analytics…) to gather all data on the same place, process them and calculate ROI.
How have our partners and clients used LeadSeed?
The LeadSeed platform has been used by our partner SalesKeel as a tool for Axantis to implement a complete “Modern Selling” program.
The essential elements implemented by SalesKeel and Axantis:
- A digital discussion and prospecting guide
- An automatically generated customer analysis report
- Call-out sessions by sales representatives
- An effective and coordinated digital campaign
- A follow-up dashboard for management
- Alignment between marketing and sales
Once again, we would like to thank our partners, our clients, the organizers of this event and especially our LeadSeed team!
See you next year 😉
LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.