Konica Minolta – Case Study

Konica Minolta France – Case Study
Konica Minolta - leads generator

Konica Minolta – Case Study

Konica Minolta – Case Study 500 500 Maryam


Konica Minolta France

“Seven years ago, we initiated the digital transition with the implementation of an inbound & outbound marketing strategy based on an editorial strategy aligned with the buying cycle of more than 20 target buyer personas and the creation of a blog coupled with a marketing automation solution “Marketo” for behavioral scoring and lead management process with the CRM.”
 

Nathalie Frain, Digital Marketing Project Manager at Konica Minolta




Description

Konica Minolta is active in a wide range of industries, including information management, IT infrastructure, and security, and is a leader in the printing solutions and IT services sector.

Konica Minolta has launched a lead generation program by creating “online quote” tool thanks to the LeadSeed platform. By answering a few questions about their needs and usages, prospects get a personalized presentation, with recommended solutions, and a quote in a few clicks.

To date, we have launched 3 online quotes on 4 offers:

  • Multifunction printer (MFP offer)
  • Multifunction printer reconditioned (“second life”)
  • Dematerialization (DigiPack offer)
  • Multifunction interactive screens (Easyhub offer)

These online quotations are posted on Konica Minolta’s website and blog and attract qualified traffic through value-added keywords. Indeed, 80% of the buyers do their research by themselves and the blog allows Konica Minolta to educate and evangelize on the uses and best practices around their core business: printing solutions.

Today, in collaboration with LeadSeed, a company specialized in business enablement & customer – prospect – partner engagement growth, we work together to allow our audience to obtain a fully customized proposal. 


Objectives

Unlike other concrete actions that Konica Minolta has taken to increase sales through inbound marketing, we were not sure what the results of these new “Online Quote” assets would be. Indeed, this was a first with the LeadSeed platform, so it was difficult to establish forecasts and ROI objectives. At that time, we were not aware of the power of the tool nor of the number of new customers (of all types) likely to make their quotes online via the platform.


The results & feedback

After more than 2 years of using the LeadSeed tool via the “Online Quotes”, the overall results are very good with more than 150 leads per month on average, it is an excellent lever to generate leads. The online quote allows us to capture new prospects that we were not able to reach easily: a majority of the quote requests come from very small business prospects, a target that we have the most difficulty to reach. On the other hand, the average basket allows us to consider a very satisfactory ROI at this stage.

LeadSeed is a B2B Conversation As a Platform generating qualified lead using “give to get” principle and building trust, gaining relationship. It combines the latest digital marketing technic with proven sales methodology.