Today, social networks are key to professional relationships. However, not everyone knows how to use them efficiently. In response to this challenge, Oracle has created an innovative approach to support its employees and the collaborators of its network of partners in the appropriation of new social media.
Oracle was looking to find new ways to engage with his community (internally and externally) using a didactical method rather than a push marketing method.
To support his global approach, Oracle chose the partnership of two innovative social specialists: Aressy for the content and LeadSeed for the tech platform.
- Aressy is a European communication and digital agency. It developed, with Oracle, the structure of the approach and the content (including tips, best practices, digital recommendations, etc.).
- LeadSeed supports the whole digital process (from conversation to report via profiling engine). LeadSeed was chosen because it puts the participants at the center of the conversation. It enables them to be more integrated and therefore more engaged. This case study aims to analyze, anonymously and personally, the positioning of each and to propose development plans on social media according to their objectives.
The results of the program are clearly above the performance offered by equivalent gated mechanisms, such as ebooks or surveys.
Oracle Internal estimates indicated a transformation rate of nearly 80% (vs. 10 to 20%).
At the same time, the engagement rate has increased while collecting a significant amount of data.
LeadSeed is a B2B Conversation As a Platform generating qualified lead using “give to get” principle and building trust, gaining relationship. It combines the latest digital marketing technic with proven sales methodology.