Citrix – Case Study

Citrix – Case Study

Citrix – Case Study 500 500 Virgile MAGUERES

“We are very pleased with what the platform has enabled us to do with our prospects & existing customers”

Marketing director, Citrix


Description

LeadSeed creates custom surveys and reports from respondents’ answers on a SaaS platform, ultimately collecting highly qualified leads listed in a dashboard within the platform. This method allows us to observe the following overall data: + 30% engagement, 50% conversion & 25% time saved.

In collaboration with LeadSeed, we designed a customer survey on the topic of “The Office 365 employee experience in the branch office and the role played by the network”.


 

Objectives

During the collaboration with LeadSeed, Citrix has specific objectives regarding the use of the platform and the familiarisation of end customers through the use of digital questionnaires with Office 365. The various objectives are as follows:

  • Drive consideration

– To get our audience interested in the topic of the employee experience of Office 365 in the branches and the role the network plays.

– Start a dialogue with the IT audience and move the conversation from the network to the application experience.

  • Educate

– Using the survey format, we will help the audience understand the key considerations when adopting Office 365.

– Understand Microsoft’s networking tips to ensure the best Office 365 experience in the branch.

  • Conversion

– Conversational in nature to accelerate leads and drive urgency – don’t just talk about product information.

– Explain how and why they are not thinking about how the network affects the user experience in the branches.

– Provide the IT decision maker with a personalised report to enable them to have a boardroom level conversation.

  • Product adoption

– Use the campaign to build momentum for SD-WAN, using Microsoft’s business challenges and network connectivity principles


The results

Good level of detail in the respondents’ responses, gaining valuable opinions and opportunities from our prospects and customers. We are very pleased with what the platform has enabled us to do with our prospects & existing customers. We appreciate this and so do our customers.

LeadSeed is a B2B Conversation As a Platform generating qualified lead using “give to get” principle and building trust, gaining relationship. It combines the latest digital marketing technic with proven sales methodology.