Digital platforms and how they affect consulting   Consulting has undergone a fair amount of evolution in the last two decades. Where people used to call up consulting firms to help them make decisions, now consultants on a digital platform can help decision-makers all the while providing them with maximum information. Where companies had to…

Automate Your Sales Scripts   Introduction   In the profession of sales and marketing nowadays, it is important to produce the right conversations with clients, customers, prospects, partners, or even the community. And sales scripts are essential in generating these appropriate conversations. In organizations that offer Sales Development, Telemarketing and Insides Sales services, it is…

Make Your Sales Conversation Value A Priority Conversations Matter!   When it comes to sales, everything that you do or don’t do will eventually matter. And indeed sales conversations matter the most. It matters how relevant your conversations are and how personalized your content is. Personalized conversations are the greatest tool in generating sales. It…

As marketing continues to evolve with each year, advertisers find themselves with new digital tools to explore. Digital marketing has quickly replaced traditional methods and is now experiencing innovation with each day. People-oriented marketing is a far more personal approach to reaching the public and marketing to them. This personalized approach to marketing involves tailored…

Sales scripts are essential to generate the right conversations with buyers, prospects, and clients. Sales Development, Insides sales, and Telemarketing are the right methods to deliver the right conversations. Engage, conduct, formulate, gather information, keep the objective in mind are the types of skill needed to have and perform a good call. Preparation and training…

Getting prospects to engage with your content and programs is only half the battle for B2B marketers. In a world where we’re being measured on things like opportunities created and marketing-influenced revenue, wasting time on the wrong people or not accelerating the truly qualified prospects is a recipe for failure. Interactive Content helps demand gen…

As B2B marketers and sellers, we often rely on the same, boring strategies and tactics to reach buyers and drive revenue. The lead acceptance ratio is very weak between marketing activities and sales team. With interactive content, you can not only educate audiences and engage with them, but you are also able to collect intelligence…

There is no doubt about it, questions persuade more powerfully than any other form of verbal behavior. This is not just in selling. Studies of negotiations, management interactions, performance interviews, and group discussions … have all come up with the same basic fact. There is a clear statistical association between the use of questions and…