As marketing continues to evolve with each year, advertisers find themselves with new digital tools to explore. Digital marketing has quickly replaced traditional methods and is now experiencing innovation with each day. People-oriented marketing is a far more personal approach to reaching the public and marketing to them. This personalized approach to marketing involves tailored…

Sales scripts are essential to generate the right conversations with buyers, prospects, and clients. Sales Development, Insides sales, and Telemarketing are the right methods to deliver the right conversations. Engage, conduct, formulate, gather information, keep the objective in mind are the types of skill needed to have and perform a good call. Preparation and training…

Getting prospects to engage with your content and programs is only half the battle for B2B marketers. In a world where we’re being measured on things like opportunities created and marketing-influenced revenue, wasting time on the wrong people or not accelerating the truly qualified prospects is a recipe for failure. Interactive Content helps demand gen…

As B2B marketers and sellers, we often rely on the same, boring strategies and tactics to reach buyers and drive revenue. The lead acceptance ratio is very weak between marketing activities and sales team. With interactive content, you can not only educate audiences and engage with them, but you are also able to collect intelligence…

There is no doubt about it, questions persuade more powerfully than any other form of verbal behavior. This is not just in selling. Studies of negotiations, management interactions, performance interviews, and group discussions … have all come up with the same basic fact. There is a clear statistical association between the use of questions and…

Building trust can be difficult when you’re trying to sell someone a product or a service. We’ve been conditioned to have a bad reaction to a “salesperson” – they’ve been made out to be slimy and untrustworthy. Prospects or customers are willing to give trust if they get value from the vendors, those days with…