If you really get what your customers are about and what they are looking for, you will deliver the best possible user journey to take them to the promised land: sales and conversions.
You may recall in a previous post, we considered what outbound marketing was and whether it still worked. Outbound, we concluded, is a traditional form of marketing that largely involves cold calls, email blasts, TV, radio and newspaper advertisements. Although the Digital Age has certainly given way to the rise and rise of…
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour…
These days, we hear so much about the importance of inbound marketing it can be too easy to forget that there are any other options. Whilst it’s most certainly true that in 2016 inbound is unequivocally reigning supreme, it’s important for all marketers to take all approaches into account. So let’s today consider…
From smart homes with smart fridges, smart heating and smart burglar alarms, to wearable technology tracking your health, fitness and sleep, to smartphones talking to your desktop your smartwatch and your home entertainment system – the Internet of Things (IoT) is already amongst us in a big way, and only set to spread its…
Losing customers from time to time is, unfortunately, inevitable. Even with the best will, and perhaps even the best product or service in the world, you are still going to experience some level of churn in your entrepreneurial journey. However, rather than simply sitting back and accepting that a few of your once-loyal customers…
Cold calling is possibly the most dreaded and avoided task in any sales office. As a rule, it involves lots of failure and a significant dose of rejection. However, it is an essential part of the sales process and therefore needs to be given the investment it needs to succeed. Professionalism and…
The advent of social media has been a game-changer when it comes to the relationships people form with their favourite brands (and indeed their least favourite ones). No longer can brands just be brands – faceless, unreachable, with communication basically a one-way street. These days, brands have to be human. Indeed, they have to…
The effects of Digital Darwinism are being felt by enterprises the world over. The business world has always been governed in cut-throat “survival of the fittest” terms, but, as the relentless barrage of transformative technology continues to disrupt markets on every level, what constitutes a business as being the “fittest” is quickly being…
Traditionally, these two departments have been run as completely separate entities in the enterprise, often working in different parts of the building, or even at completely different locations altogether. The result, of course, has been disharmony, which is inevitably bred from the inherent lack of communication that keeping two teams disparate engenders. And…
Lorem ipsum vulputate eu sit mi. Pharetra vitae eu ornare eu viverra nibh. Sed vehicula. A bibendum mi hendrerit Aliquam hendrerit aliquet pharetra purus, sit elit. Morbi luctus tempus volutpat.
Mel alia vituperata contentiones cu, ei indoctum definiebas nec, no est nostro accumsan oporteat. Has mnesarchum intellegam ei, te populo option vel, adhuc expetenda nam id.
Vero graeco pertinacia ad per. Usu ferri nonumy option ei, et vix iisque quaeque rationibus. Est cu malorum dolorum. Ea clita nostrud qui, ei mel quando phaedrum. Ea vis viris malorum laboramus, no quot eligendi qui. Ea tamquam vulputate ius, pri solet graece scaevola ad.