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3 questions you should ask before spending money on telemarketing 1240 700 LeadSeed

3 questions you should ask before spending money on telemarketing

  As marketing budgets have moved away from direct marketing into content and social marketing, the fundamental best practices of telemarketing haven’t changed much.  What has changed is where and when it is used to best effect.  It’s a numbers game.  The challenge is to set your campaign up to maximize your chances of success…

Training New Sales People 1240 700 LeadSeed

Training New Sales People

  Improving outcomes of sales training Joining a sales force as the new kid can be a daunting time, whether you’re actually an experienced sales veteran, or literally the new kid out of college.  It’s generally a period of intense information provision to get to know people, processes and products. After the time and expense…

The Many Benefits Of Using Marketing Automation
The Many Benefits Of Using Marketing Automation 1920 1280 LeadSeed

The Many Benefits Of Using Marketing Automation

The Many Benefits Of Using Marketing Automation Despite the hype, the adoption of Marketing Automation remains limited in today’s business landscape. However, once mastered, automation can lead to a wealth of benefits each one of which contributing to create the optimal marketing strategy. According to data from MarketsandMarkets, Automation software sales amounted to an estimated…

How to Make an Efficient Landing Page? 1240 700 LeadSeed

How to Make an Efficient Landing Page?

  Creating lead generation from your pages can be a tough thing to do, especially when you’re a beginner. Not only do you have to know all the ins and outs of your website, but also how to effectively promote the products that you sell. Research shows that companies reach 55% higher conversion rates when…

Why Customer Engagement is So Important? 1186 686 LeadSeed

Why Customer Engagement is So Important?

No matter how big or small your business is your customers are the most important factor for you. They are the main driving force behind your company, and your future depends on them. Customers are more informed than ever and the vast opportunity the Internet offers has completely changed the way they behave and think.…

Inbound Marketing is Now a Necessity for Every Business 1223 690 LeadSeed

Inbound Marketing is Now a Necessity for Every Business

We live in a dynamic, ever-changing world, and the business and marketing strategies change as well. Nowadays, customers are different, so in order to get their attention, we have to use a different marketing strategy. One such is inbound marketing – it gives you the ability to give the consumer the answers he is looking…

Lock out the competition 1409 799 LeadSeed

Lock out the competition

he statistics on how much more it costs to find a customer than to keep one vary wildly – anywhere between 3 and 10 times as much – but pretty much everyone is agreed that customer retention…

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Main Digital Marketing Acronyms 1256 710 LeadSeed

Main Digital Marketing Acronyms

AnyTime, AnyWhere, Any Device ! Got it.  So that’s another thing we need to bear in mind when we’re thinking about how our prospects might be consuming our content. Anyone need any more TLA*s decoding? MQL – Marketing Qualified Lead – a lead hits certain basic profiling criteria and gets passed to sales. SQL –…

No longer the “colouring in” department 1024 694 LeadSeed

No longer the “colouring in” department

While it was never a fair or respectful label, it’s fair to say that these days it further from the truth than ever.  Marketing has become dominated by data and technology.  In fact some marketing teams now have pure mathematicians on board to help crunch all the data involved with modern marketing. The whole ethos…

Who knows what they need? 1165 664 LeadSeed

Who knows what they need?

The use of “need” as a criteria works in the world of telemarketing better than in other lead generation techniques. Take search engine marketing…