Automate Your Sales Scripts

Automate Your Sales Scripts

Automate Your Sales Scripts

Automate Your Sales Scripts 1163 646 Mohamed HAMDOUNI

Sales scripts are essential to generate the right conversations with buyers, prospects, and clients. Sales Development, Insides sales, and Telemarketing are the right methods to deliver the right conversations. Engage, conduct, formulate, gather information, keep the objective in mind are the types of skill needed to have and perform a good call.

Preparation and training

Engaging a commercial conversation requires preparation and training. The best sales reps have strict preparation, defining the topic, studying the customer (visiting the website), studying the contact (visit LinkedIn, Twitter, etc.), setting up their objective, building out the scenario. Professionals are spending 15min to 1h preparing for their call and visit depending on the situation. They prepare for the unexpected! If they are in the discover and qualification phases, they prepare the context and problem questions upfront.

Structured vs. unstructured conversation

That is the dilemma! Depending on the maturity of the sale (soft skill, topic expertise etc..), the conversation should have the right balance between structured (well prepared) and unstructured in order to let the discussion flow. Building structured questions and gathering predefined answers are a must, although gathering unstructured answers through discussions is a must too.

Automate your script

Don’t let your sales representatives go through the discover and qualification sales phases without a guide – Prepare the best conversation scenario and automate it using a tool. You will get the following benefits:

  • Control your conversation – a fortiori if you delegate it to 3rd party
  • Gather buyers’ structured and unstructured data and analyze it
  • Score key answers to prioritize the next step
  • Get real-time data
  • Send personalized documents to buyers with a summary of the conversation, presentation (all best sales representatives always send an acknowledge email with next step)

LeadSeed is a B2B Conversation As A Platform (CaaP) generating qualified lead using the “give and get” principle and building trust to develop relationships. It combines the latest digital marketing technic with proven sales methodology.