Cold Call Reluctance Cold calling is possibly the most dreaded and avoided task in any sales office. As a rule, it involves lots of failure and a significant dose of rejection. However, it is an…
read moreThe advent of social media has been a game-changer when it comes to the relationships people form with their favourite brands (and indeed their least favourite ones). No longer can brands just be brands –…
read moreThe effects of Digital Darwinism are being felt by enterprises the world over. The business world has always been governed in cut-throat “survival of the fittest” terms, but, as the relentless barrage of…
read moreTraditionally, these two departments have been run as completely separate entities in the enterprise, often working in different parts of the building, or even at completely different locations altogether. The result, of course,…
read moreIn 2016, “content marketing” is such a broad term that covers so many different avenues that it can be difficult to know where to start with it. So perhaps it makes sense to begin…
read moreAccording to the experts only, 25% of people in your lead list are ready to initiate a sale, 50% are valid leads but are not interested with your offering at the moment, and the…
read moreAll industries and disciplines the world over have their very own sets of jargon that simply aren’t used anywhere else. Before I started writing blogs for a living, I earned my wage slugging it…
read moreWhether your business resides in the B2B (business-to-business) or B2C (business-to-consumer) space, content marketing in 2016 is almost certainly one of your top priorities (and if it isn’t, then you need to remedy that…
read moreAs marketing budgets have moved away from direct marketing into content and social marketing, the fundamental best practices of telemarketing haven’t changed much. What has changed is where and when it is used to…
read moreImproving outcomes of sales training Joining a sales force as the new kid can be a daunting time, whether you’re actually an experienced sales veteran, or literally the new kid out of college. It’s…
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